Each engagement has a start date, an end date, a written scope, a stated founder time and a list of what is not included.
You work with me directly. At day 90 we review the results and decide together what comes next, if anything.
For the founder whose expertise is real but barely visible. Over 90 days we turn what you know into a clear profile and a steady public record of your thinking that buyers can find and check.
€3,000 / 90 days
Choose this when
The founder knows the market well but very little of that knowledge is visible on their profile, and the first job is a credible, regular presence.
For the founder who also needs to be found. Buyers research the category through Google and AI assistants, and today they find little or the wrong account of your company. We fix both your presence and how you are discovered.
€4,200 / 90 days
Choose this when
Buyers research your category through Google and AI assistants, and your company is missing, vague or described wrongly when they do.
For the founder who wants organic routes the company keeps. Presence and discovery, plus one owned channel, partners and experiments, with the work tied to what buyers ask in real sales conversations.
€5,400 / 90 days
Choose this when
You want to depend less on paid and cold channels, and you are ready to build one organic route that reaches buyers repeatedly, with me close to sales.
People look you up and find little, and you have not published consistently.
You publish, or plan to, but buyers who research through Google and AI assistants do not find a clear account of your company.
Growth leans on paid, outbound or your own effort, and you want an organic route that reaches buyers again and again.
Not sure? That is what the fit call is for.
If none of the three fits yet, I will tell you, and usually what to do first instead.
| Feature | Founder Presence | Founder Presence + Discovery | Founder Presence + Distribution |
|---|---|---|---|
| Starting condition | Your expertise is real but barely visible when people look you up | Buyers research the category through Google and AI, and miss or misread you | Growth depends on paid, outbound or your own effort, and you want routes you keep |
| Search and AI discovery | Not included | Baseline, topic map, 4 pages, re-check | Baseline, 3 pages, re-check |
| Distribution | Monthly send list | Monthly send list | Partners, reuse plan, 2 experiments |
| Owned audience | Not included | Not included | Newsletter or interview series, capture point |
| Founder time | 2–3 h / month | About 3 h / month | About 4 h / month |
| Interviews | 3 | 3 | 3 (or recordings) |
| Founder media volume | Up to 18 pieces | Up to 12 pieces | Up to 12 pieces |
| Review | Monthly learning review | Monthly discovery note | Monthly commercial review |
All three engagements use the Owned Media Signal Stack, the method behind OwnedSignal.
Each one builds a different part of it, depending on where the founder and company are today.
| Layer | Founder Presence | Founder Presence + Discovery | Founder Presence + Distribution |
|---|---|---|---|
| 01Founder signal | Core | Core | Core |
| 02Search and AI discovery | Not included | Core | Included |
| 03Conversations | Not included | Not included | Chosen at day 30 |
| 04Borrowed reach | Not included | Not included | Included |
| 05Owned audience | Not included | Not included | Chosen at day 30 |
A fixed start, a fixed end and a written scope. No annual contract and nothing that renews automatically.
No account managers. The person on the fit call does the research, the interviews and the writing.
I make the decisions and do the work myself, so you are not handed a plan to carry out alone.
2 to 4 hours a month depending on the engagement. You supply expertise and approvals. I handle the rest.
After positioning and extraction, we review the direction together. If it clearly does not fit, we stop before the full execution phase. The stop terms are written into the agreement before you sign.
Posts, pages, the voice file, research and recordings stay with you. Nothing depends on my accounts or tools.
The work is organic. Nothing stops the moment a budget is paused.
Every interview and every edit goes into the intelligence file, so month three needs fewer corrections than month one.
Not offered in any engagement
Little. About 2 to 3 hours a month for Founder Presence, about 3 for Founder Presence + Discovery and about 4 for Founder Presence + Distribution. That covers one interview a month, approvals and a short review. The Founder Presence Sprint takes about 2 to 3 hours in total. I do the research, production, coordination and reporting.
Founder Presence if the main gap is your profile and published media. Founder Presence + Discovery if buyers research your category through search and AI and your company is missing or unclear there. Founder Presence + Distribution if you want to build an organic route that reaches buyers repeatedly and you want me closer to sales. The fit call is where we decide.
We review results against what we agreed at the start. You can stop and keep everything, continue with a new 90-day scope, or move to a different engagement.
Nothing renews automatically.
Yes. The Founder Presence Sprint is a 21-day engagement for founders who want to try the process before committing to 90 days: one interview, focused research, three finished assets and a review of what a longer engagement should focus on.
The 90-day engagements remain the main way to work together.
Each engagement is priced for the full 90 days. The payment schedule and the terms of the day 21 checkpoint are set out in the written proposal before you commit.
The fit call · 30 minutes
A 30-minute fit call. We look at your profile, your site and one or two AI answers together.
Then I tell you which engagement fits, or whether none does yet.