OwnedSignal research library

Insights for technical founders.

20 guides built around questions technical AI and SaaS founders ask about visibility, AI discovery and distribution.

Each answers one question near the top, cites its sources, and says where the evidence is weak.

Contents

§01Founder presence5 guides

Founder presence

What it means for a technical founder to be visible, and when it is worth the effort.

No. 01Start hereFounder presence · 5 min readWhat is founder presence? A working definition for B2B SaaSWhat is founder presence for a B2B SaaS company?No. 02Founder presence · 3 min readFounder visibility or company visibility: where should a B2B SaaS company invest first?Should a B2B SaaS company invest in founder visibility or company visibility?No. 03Founder presence · 3 min readShould technical founders post on LinkedIn?Should technical founders post on LinkedIn?No. 04Founder presence · 3 min readHow to publish as a founder without it becoming a second jobHow can a busy founder publish regularly without it becoming a second job?No. 05Founder presence · 3 min readHow technical founders can explain a complex product publicly without dumbing it downHow do technical founders explain a complex product publicly without dumbing it down?

§02AI discovery8 guides

AI discovery

How search engines and AI assistants find, describe and cite B2B SaaS companies.

No. 06Start hereAI discovery · 5 min readWhat AEO means for a B2B SaaS companyWhat does AEO mean for a B2B SaaS company?No. 07AI discovery · 5 min readHow a SaaS company gets mentioned in ChatGPT answersHow does a SaaS company get mentioned in ChatGPT answers?No. 08AI discovery · 5 min readHow to test whether ChatGPT, Perplexity and Gemini know your companyHow do you test whether ChatGPT, Perplexity and Gemini know your company?No. 09AI discovery · 3 min readHow AI assistants choose which sources to citeHow do AI assistants choose which sources to cite?No. 10AI discovery · 3 min readWhat kind of content AI assistants actually citeWhat kind of content do AI assistants actually cite?No. 11AI discovery · 3 min readHow to measure AI visibility without fooling yourselfHow should a B2B SaaS company measure AI visibility?No. 12AI discovery · 4 min readHow to make your company and founder clear to search engines and AI assistantsHow do you make a company and its founder clear to search engines and AI assistants?No. 13AI discovery · 3 min readDoes llms.txt help AI visibility?Does llms.txt help AI visibility?

§03Organic distribution4 guides

Organic distribution

Channels a technical company can build and keep: newsletters, interviews, partners, search.

No. 14Start hereOrganic distribution · 3 min readOrganic distribution for technical B2B SaaS: what to build, and in what orderWhat does organic distribution look like for a technical B2B SaaS company?No. 15Organic distribution · 3 min readWhen a newsletter makes sense for a B2B SaaS founderWhen does a newsletter make sense for a B2B SaaS founder?No. 16Organic distribution · 3 min readWhen a podcast is worth it for a B2B SaaS companyWhen is a podcast worth it for a B2B SaaS company?No. 17Organic distribution · 3 min readHow partnerships work as a distribution channel for B2B SaaSHow do partnerships work as a distribution channel for B2B SaaS?

§04Founder media3 guides

Founder media

Turning interviews, sales calls and expertise into media that sounds like the founder.

No. 18Start hereFounder media · 3 min readHow to turn a founder interview into useful mediaHow do you turn a founder interview into useful content?No. 19Founder media · 3 min readWhy AI-generated founder content sounds generic, and how to use AI without that problemWhy does AI-generated founder content sound generic, and how do you use AI without that?No. 20Founder media · 3 min readHow to turn sales and customer calls into contentHow do you turn sales and customer conversations into content?

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The fit call · 30 minutes

A 30-minute fit call. We look at your profile, your site and one or two AI answers together.

Then I tell you which engagement fits, or whether none does yet.